Home / Hairstyles / Plum
Plum
A deep purple-brown with a wine edge, dark enough to read as a natural level until light catches the violet.
Try Plum on your own photo. Free to download, iPhone, iOS 15.1 or later.
Both renders are HairGlam output. In the app the shade lands on your photo instead.
Plum lives on the boundary between a fashion shade and a brunette, which is why it survives on people whose work will not tolerate bright hair. The violet is muted with brown, so rather than a flat purple you get depth that follows the shape of the cut. It fades warm, dropping the cool violet first and settling into a reddish brown that still looks deliberate.
- Undertonecool, neutral. Cool and neutral skin at medium to deep levels suits it, because the brown keeps the violet from reading as costume against the face.
- Starting pointDark brown hair takes plum on a single-process tint with nothing lifted; only black hair needs help, and then just a level or two.
- UpkeepA gloss every six weeks holds the violet, regrowth is subtle because the depth matches most natural brunettes, and the condition cost stays low.
Try it before the bleach
Color is the expensive mistake to get wrong. Put Plum against your own skin tone first.
Orange
Hot Magenta
Cotton CandySee it on your own face first
Every style in this catalog renders onto a photo of you, so you are judging your own face shape and coloring rather than a model's.
Free to download. iPhone, iOS 15.1 or later.