Vivids

Plum

A deep purple-brown with a wine edge, dark enough to read as a natural level until light catches the violet.

Plum

BeforePlum

↔

Both renders come from the same edit instruction HairGlam uses for this look, applied to a studio portrait. In the app the shade lands on your own photo instead.

12 free looks in the app
Your face, not a model's
Ready in seconds

Try Plum on your photo

Free on iPhone and iPad. 12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks, no paywall in between. Or try it free in your browser.

Plum lives on the boundary between a fashion shade and a brunette, which is why it survives on people whose work will not tolerate bright hair. The violet is muted with brown, so rather than a flat purple you get depth that follows the shape of the cut. It fades warm, dropping the cool violet first and settling into a reddish brown that still looks deliberate.

Undertonecool, neutral. Cool and neutral skin at medium to deep levels suits it, because the brown keeps the violet from reading as costume against the face.
Starting pointDark brown hair takes plum on a single-process tint with nothing lifted; only black hair needs help, and then just a level or two.
UpkeepA gloss every six weeks holds the violet, regrowth is subtle because the depth matches most natural brunettes, and the condition cost stays low.

HairGlam Hair Colors: one woman, a fan of the same face in different hair colors

In the HairGlam app

Try Plum on your own photo

Add one selfie. Front on, even light, hair off your face. No account.
Tap Plum in Hair Colors, or any of the other 298 looks.
See it in seconds on your own face, then save it for your stylist.

12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks. No paywall in between, no account.

Try Plum free

Questions about Plum

Which skin undertones suit Plum?

Cool, neutral undertones. Cool and neutral skin at medium to deep levels suits it, because the brown keeps the violet from reading as costume against the face.

What hair do I need to start with for Plum?

Dark brown hair takes plum on a single-process tint with nothing lifted; only black hair needs help, and then just a level or two.

How much upkeep does Plum need?

A gloss every six weeks holds the violet, regrowth is subtle because the depth matches most natural brunettes, and the condition cost stays low.

Can I try Plum on my own photo before I dye my hair?

Yes. HairGlam puts Plum on a photo of your own hair in a few seconds, so you can check it against your skin tone and eye color before you book or buy a box dye. It is free to download on iPhone and iPad with 12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks, and some looks can also be tried free in your browser at hairglam.app/try.