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Reds

Red Velvet

A deep, cool red with a burgundy undertone, richer and less orange than a classic auburn.

Red Velvet
Red Velvet hair color, AI render on a female modelThe same studio portrait before the editBeforeRed Velvet
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Both renders come from the same edit instruction HairGlam uses for this look, applied to a studio portrait. In the app the shade lands on your own photo instead.

  • 12 free looks in the app
  • Your face, not a model's
  • Ready in seconds

Free on iPhone and iPad. 12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks, no paywall in between. Or try it free in your browser.

Where a warmer red pushes toward orange as it fades, red velvet is built on a cooler, violet-leaning base closer to burgundy, so it stays looking rich rather than turning brassy. Indoors the depth can read close to a dark brown; in direct light the red comes forward with a wine-like cast rather than a bright copper one. The violet component fades first, same as in burgundy, which is why the color warms slightly with age even though it started cool. It holds its depth better than a warmer red of the same level.

  • Undertonecool, neutral. The cool, wine-toned red suits pink, neutral and cool-toned skin, deeper complexions included, and can look slightly heavy against a very warm, golden complexion.
  • Starting pointDark brown or black hair takes this directly on permanent color with no lifting, while lighter brown hair may need a filler first so the red does not fade thin.
  • UpkeepA red-toned gloss every 4 to 6 weeks keeps the cool cast from warming up, since this family fades faster than the surrounding brown depth.
HairGlam Hair Colors: one woman, a fan of the same face in different hair colors
In the HairGlam app

Try Red Velvet on your own photo

  1. Add one selfie. Front on, even light, hair off your face. No account.
  2. Tap Red Velvet in Hair Colors, or any of the other 298 looks.
  3. See it in seconds on your own face, then save it for your stylist.

12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks. No paywall in between, no account.

Questions about Red Velvet

Which skin undertones suit Red Velvet?
Cool, neutral undertones. The cool, wine-toned red suits pink, neutral and cool-toned skin, deeper complexions included, and can look slightly heavy against a very warm, golden complexion.
What hair do I need to start with for Red Velvet?
Dark brown or black hair takes this directly on permanent color with no lifting, while lighter brown hair may need a filler first so the red does not fade thin.
How much upkeep does Red Velvet need?
A red-toned gloss every 4 to 6 weeks keeps the cool cast from warming up, since this family fades faster than the surrounding brown depth.
Can I try Red Velvet on my own photo before I dye my hair?
Yes. HairGlam puts Red Velvet on a photo of your own hair in a few seconds, so you can check it against your skin tone and eye color before you book or buy a box dye. It is free to download on iPhone and iPad with 12 free looks: 4 haircuts, 4 hair colors and 4 makeup looks, and some looks can also be tried free in your browser at hairglam.app/try.

See it on your own face first

Every style in this catalog renders onto a photo of you, so you are judging your own face shape and coloring rather than a model's.

Download on the App Store

Free to download. iPhone, iOS 15.1 or later.